P!nk concerts boost local economy

Pop superstar P!nk’s four sold out shows at Perth Arena, attracted over 6,000 fans from interstate and overseas, with another 10,600 people travelling from regional Western Australia.

Sport and Recreation Minister Mick Murray said P!nk’s concerts have provided another shot in the arm to Western Australia’s hospitality industry and demonstrate the value of Perth Arena in boosting the local economy and creating jobs.

“With one in four concertgoers visiting from outside Perth, local restaurants, hotels, bars, retail outlets and other small businesses saw millions of dollars of benefits,” Mr Murray said.

“Importantly, regional WA got its share of the pie – with half of all visiting concertgoers planning to venture outside the metropolitan area as part of their trip.”

Australian Hotels Association Chief Executive Bradley Woods said that the visitors who came to see P!nk spent nearly $9 million.

Some hotels experienced up to 300% uplift in revenue last week, with the total number of room nights expected to have exceeded 11,000.

Wotif Managing Director Daniel Finch said that Wotif witnessed an immediate increase in accommodation interest after tickets for P!nk went on sale in October.

“In the last week, year-on-year travel interest was up over 135% for Perth CBD and over 60% for Northbridge,” Mr Finch said.

Fans at Perth Arena concerts are also enjoying local bars and restaurants. Hospitality entrepreneur Andy Freeman said weeknight shows add the biggest boost to his bottom line.

“I would go as far as to say the revenue on a performance night would increase by about 30%,” Mr Freeman said.

Acting Tourism Minister Bill Johnston is sure that the arrival of Katy Perry, Celine Dion and Bob Dylan among other acts will provide significant boosts to visitation.

“It’s wonderful to see that stand-out performers such as P!nk can contribute so positively to our economy and local tourism,” Mr Johnson said.

“We want Perth to be seen as a vibrant city and I’m pleased that P!nk and her family had the chance to check out some of the sights and sounds of Perth, including visits to Fremantle and the Swan Valley,” he said. 

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