Bankwest Renews RAC Arena Partnership

Bankwest Renews RAC Arena Partnership, bringing exclusive perks to fans

RAC Arena and Bankwest have announced a renewal of their partnership, ensuring customers’ a continued enhanced fan experience at the venue, which is managed by ASM Global.

Bankwest first joined forces with RAC Arena as a Founding Partner in 2017, delivering exclusive customer benefits, such as a 10 per cent discount on food and beverages.

The partnership has since evolved to provide fans the opportunity to access money-can’t-buy experiences, unique activations, and enhancing the event day experience.

RAC Arena’s general manager, Michael Scott, said both organisations were aligned in their focus of delivering standout customer experiences.

“We have a shared passion for a customer-centric design,” Mr Scott said.

“The new Bankwest app and website was developed with the customer at the forefront, just like the event experience we aim for at the Arena.

“We’re excited about the additional benefit they have just introduced, where Bankwest customers can Skip the Queue for themselves and a friend at Entry A when they show their Bankwest MasterCard.

“They’ve reimagined banking, giving customers more time to focus on what they truly love. Combined with the in-venue benefits, this enables our guests to fully enjoy the broad range of live entertainment we have to offer.”

Bankwest’s senior manager of sponsorships, Nikki Bower, explains that the collaboration is about creating extraordinary experiences for our shared customers.

“Bankwest has been part of the fabric of WA for more than 130 years, and we remain committed to supporting our home state through partnerships that are important to our customers, colleagues, and communities,” Ms Bower said.

“We’re thrilled to continue our partnership with Perth’s home of live entertainment, helping reflect our new ‘Just Enough Bank’ commitment with a sponsorship that goes beyond a logo and creates genuine value and unforgettable experiences for customers.

“Bankwest’s ambition is to be Australia’s favourite digital bank, delivering uncomplicated and genuinely useful experiences that seamlessly integrate into customers’ busy lives, allowing more time for what they really care about – such as attending their favourite concert or sporting event.

“Our ‘Just Enough Bank’ promise at RAC Arena is about taking that understanding of our customers’ busy lives and enhancing their experience and helping them make the most of that time for themselves – all in the background.

“That’s why Bankwest customers can enjoy perks such as skipping the queue at entry, receiving a 10 per cent discount on food and drinks, and the opportunity to win exclusive VIP experiences with our Bankwest Best Seats.”

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About RAC Arena:

RAC Arena is proudly managed by ASM Global, on behalf of VenuesWest. RAC Arena is the home of live entertainment in Western Australia. Located in the heart of the Perth CBD, we play host to the world’s best live music, sport, family, and comedy.

Since opening our doors in 2012, the Arena has attracted the world’s greatest entertainers including The Rolling Stones, The Wiggles, Dua Lipa, and Kevin Hart. Home of the Perth Wildcats, West Coast Fever and Perth’s annual tennis tournament, United Cup, we’re never far from the on-court action.

About Bankwest:

Bankwest’s ambition is to be Australia’s favourite digital bank, through uncomplicated and genuinely useful home lending, personal and everyday banking solutions for customers across the nation. We support customers in doing their banking in the ways that suit them, with innovative digital solutions, a 24/7 Customer Engagement Centre, and a passionate broker community.

Bankwest is a division of Commonwealth Bank of Australia ABN 48 123 123 124 AFSL/Australian credit license 234945.

About ASM Global:

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention, and exhibition centres, and performing arts venues.

About ASM Global (Asia Pacific):

From its Asia Pacific regional headquarters in Brisbane, Australia, ASM Global operates a network of venues that includes:

Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; ICC Sydney Theatre; Brisbane Convention and Exhibition Centre Great Hall; Cairns Arena; Bangkok Arena (under construction) and UOB Live, Bangkok, Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; and Axiata Arena, Kuala Lumpur;
Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Kuala Lumpur and Bahrain;
Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, and Bahrain;
Stadiums – Suncorp Stadium, Brisbane; National Stadium at Bukit Jalil, Kuala Lumpur; Kai Tak Sports Park Main Stadium, Hong Kong (under construction); and a part ownership of VenuesLive, the operator of Optus Stadium, Perth

For more information, visit asmglobal.com

About VenuesWest:

VenuesWest owns and manages 14 sport and entertainment venues across the Perth metropolitan area on behalf of the State Government, including RAC Arena and Optus Stadium.

The organisation has a proud history of successfully delivering world class sport and entertainment experiences and hosting major events at their precincts and venues for Western Australians and visitors to Perth.

VenuesWest directly supports high performance sport by providing training and competition facilities, direct subsidies to sports on venue and event costs, and through the provision of accessible high-performance sport experiences for the community.