Marking the venue’s 13th anniversary, RAC is proud to announce the renewal of its naming rights partnership with RAC Arena, Perth’s premier live entertainment venue managed by Legends Global, securing its association until 2030.

RAC has played a pivotal role in the arena’s journey since the beginning, firstly as a founding partner in 2013, before becoming the inaugural naming rights partner in 2018.

Among the exclusive benefits introduced by RAC are the RAC Local Lounge, a welcoming space where ticket holders can enjoy food and drinks 30 minutes before the main doors open.

RAC members also enjoy half-price bottled water across venue outlets, and access to unique activations like the Designated Driver Bar at selected events, where members can receive a complimentary non-alcoholic beverage.

Beyond enhancing event-day experiences, RAC Arena proudly hosts RAC’s annual free bstreetsmart event, which has educated more than 100,000 year 10 to 12 students on the critical consequences of unsafe driving.

In 2024, RAC further demonstrated its commitment to sustainability and active transport with the launch of the Smart Bike Hub on the venue’s external plaza. This facility offers secure parking and charging for up to 10 electric bikes and scooters, encouraging event attendees and city workers to choose greener, healthier travel options.

RAC Arena’s General Manager, Michael Scott, reflected on the strong alignment between the two organisations.

“Both RAC and RAC Arena share a common purpose; to improve the lives of West Australians. From creating engaging spaces for eventgoers, to running member competitions, and rolling out initiatives that aim to enhance the health and wellbeing of the broader WA community, we are truly in sync.”

“We’re privileged to have a partner who is driven by the same goals and since securing naming rights, together we’ve welcomed almost four million patrons at over 500 ticketed events, with many more to come.”

RAC Group CEO Rob Slocombe said as a purpose-led organisation with more than 1.3 million members, RAC was proud to continue its support of the iconic venue.

“This partnership has allowed us to communicate and engage with Western Australians on a range of important issues like road safety, while also delivering benefits, experiences, and memories for our members.”

“We look forward to exploring even more opportunities to excite and inspire our members and the wider WA community as part of our continued partnership with RAC Arena.”

About RAC Arena:

RAC Arena is proudly managed by Legends Global, on behalf of VenuesWest.

RAC Arena is the home of live entertainment in Western Australia. Located in the heart of the Perth CBD, we play host to the world’s best live music, sport, family, and comedy.

Since opening our doors in 2012, the Arena has attracted the world’s greatest entertainers including The Rolling Stones, The Wiggles, Dua Lipa, and Kevin Hart. Home of the Perth Wildcats, West Coast Fever and Perth’s annual tennis tournament, United Cup, we’re never far from the on-court action.

About RAC:

As a purpose-led membership organisation, RAC has been giving back to Western Australia since 1905. RAC doesn’t have shareholders, meaning profits are reinvested to improve member services and support initiatives that make WA a better place. A leading advocate on mobility challenges facing the State, RAC’s vision is for a safer, sustainable and connected future for all Western Australians.

About Legends Global:

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated solution of premium services, including feasibility and consulting, project development, sales, partnerships, venue management, hospitality, merchandise, and content and booking. Our white-label approach ensures our partners remain front and centre while we harness the power of our global network – including over 450 venues, 20,000 events, and 165 million guests annually – to enhance their business and guest experience. To learn more, visit us at www.LegendsGlobal.com and follow us on LinkedIn and Instagram.

About Legend Global (APAC and MENA):

From its APAC regional headquarters in Brisbane, Australia, Legends Global operates, manages and books a network of venues that includes:

  • Stadiums – Suncorp Stadium, Brisbane; Kai Tak Sports Park Main Stadium, Hong Kong; and 50% ownership of VenuesLive, the operator of Optus Stadium, Perth ;
  • Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre, ICC Sydney Theatre; Brisbane Convention & Exhibition Centre Great Hall; Cairns Arena, Bangkok Arena (under construction); Coca-Cola Arena, Dubai; and Kai Tak Sports Park Indoor Arena, Hong Kong;
  • Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Bahrain, Dubai, and Kuala Lumpur;
  • Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, Bahrain, and Riyadh.

About VenuesWest:

VenuesWest owns and manages 14 sport and entertainment venues across the Perth metropolitan area on behalf of the State Government, including RAC Arena and Optus Stadium.

The organisation has a proud history of successfully delivering world class sport and entertainment experiences and hosting major events at their precincts and venues for Western Australians and visitors to Perth.

VenuesWest directly supports high performance sport by providing training and competition facilities, direct subsidies to sports on venue and event costs, and through the provision of accessible high-performance sport experiences for the community.